A rebel's rebellion

Yesterday I watched Becoming Jane. It set me thinking because Jane was an innovator. She was rebellious in her time period, and did those things which people in those days deplored (like living from her writing instead of from a husband's income) but for which we thank her and other women like her today. They confronted a society that would not let women be people by defying cultural norms and resolutely being people. Now though... Our society is still in the midst of revolutions. There is the revolution of trying to get the poor to be richer (or at least rich enough to be thoroughly nourished, clothed and housed, and to be fairly sure of staying that way), the revolution that is trying to get people to treat their planet with respect instead of recklessly using all it has to offer, the revolution trying to get culture to restrain itself somewhat from "morals á la carte" , and several more. But I wonder, is breaking rules still an effective way to a successful revolution? I was thinking, concretely, of the revolution that (in my opinion) our youth needs. Our problem is that we are, by very nature, the revolutionaries. Young people have almost always been the ones with new visions, the ones that broke into established beliefs and practices. What has happened is that that tendency has been taken hostage by a myriad of different agressors. The merchants of cool have tapped into what they call "youth culture" and sold it. They find new trends burgeoning in youth communities, and they commercialize these trends until they are no longer cool- at which point the process starts all over again. Companies merge their product and its advertisements to youth culture by hosting parties, sponsoring athletes and musicians. Their message is simply: "Be cool", and that has become our culture's major objective. The next question is, well, what does it take to be "cool"? The answer, apparently, is being fashionable, not having long-term relationships, having lots of money, being "true to yourself", not being afraid of wasting your body 'cause hey, you'll be young forever, etc. The vision of growing old and all that accompanies it is completely lost in the love of youth.
I think that our revolutionary culture, so ingrained in all of us (including myself), needs a revolution.
So my question is this: How can there be a revolution among people whose very essence is to be revolutionaries?
Breaking the rules won't work- what rules are there left to break? If we refuse to conform to our culture, what will be said of us but that we are old fashioned and "not cool"? We would not be breaking the current rules to make new ones, but returning to the old rules that have been in place since... well, since who knows when. Maybe this is what is needed. A band of revolutionaries that aren't revolutionary at all, but quietly conform to a different standard. I don't rightly know...